Drupal 8 is a powerful CMS ( Content Management System ) that can deal with loads of data and content. Nowadays, if you’re looking to streamline your business operations and the ways people can interact with you, synchronizing your Website with an intuitive CRM system (Client Relationship Manager system ) is the best way. It will improve profitability and help your company to stay connected with current and potential customers.
Depending on the needs of your business, you have a multiple choice of tools.
Drupal 8 is very flexible and it offers various modules for CRM integration. Some of the most popular are Mailchimp, Hubspot, Salesforce, Zoho, SugarCRM, RedHen, Active Campaign, etc.
CRM platforms often operate in a system that is separate from your Website.
However, the chosen CRM will need to work well with your Drupal 8 Website and there are ways to combine the two so that lead information from your Website goes straight to your CRM.
During my recently finished Drupal 8 project, I have connected a Website with HubSpot, the most popular inbound marketing platform on the Internet.
I've added the Hubspot module to the project. The client's request was to use a custom made design for the „Subscribe“ form on every page. I've put HTML code for the form in the footer.twig template.
After I've adjusted Website domain settings on the Hubspot account, I've copy-pasted the tracking code in the footer.twig template above the code.
To avoid adding information about registered users in Hubspot, I've made custom twig templates for Register and Login page which didn't include the „Subscribe“ form and tracking code for connection with Hubspot.
This way a visitor can fill out the „Subscribe“ form on a Website and that information gets stored in the Hubspot CRM platform and can be accessed for future marketing activities.
This is one of the most powerful abilities of automation of marketing processes, it provides huge amounts of data and offers various tools for analysis, all to enable a better understanding of customer`s behavior and their motivation while researching market trends.
Integration Drupal 8 Website and Hubspot creates a powerful business suite that transforms your business with smooth and automated information flow.
HubSpot CRM is currently a certified Google partner. It keeps all the contacts in one centralized database and automatically logs every interaction.
HubSpot is a great solution that suits small and medium-sized businesses.